According to a new survey, 'Kolaveri Di', which has taken the nation by storm, has become the top downloaded track on mobile with a score of 2,10,000 music downloads within 18 days of launch.
Kolaveri Di, Katrina Kaif and Shah Rukh Khan seem to have dominated the world of mobiles this year emerging as the most downloaded by cellphone customers.
The song has beaten all previous record holders like 'Munni Badnaam Hui' and 'Tere Mast Mast Do Nain'.
In the Bollywood segment, Katrina Kaif and King Khan maintained the leading position in the category of images downloaded this year. Despite several new entrants in Bollywood, Imran Khan and Jacqueline Fernandes were the only new comers to feature among the top 5 categories
Among Hollywood stars, reality TV star Kim Kardashian and King of Pop Michael Jackson held the top position in the category of images downloaded, in a survey by Airtel.
Amongst sport stars, Sachin Tendulkar continued to be India's favourite, followed by Indian cricket team captain M S Dhoni. Sania Mirza climbed to the fifth spot followed by Maria Sharapova.
"Reflecting the preferences of the largest mobile user's base in India, the data shared under Airtel Mobitude is drawn from the repository of paid downloads adding to the authenticity of the survey. It highlights the rising demand for data services being driven by technologies like 3G and proliferation of smart phones."